Understanding Content Strategy and Influencer Marketing A great content strategy begins with understanding the editorial mission statement and purposing their content accordingly. It’s about understanding that content sources and creating great content is always within reach. We just need to open our eyes and ears. The course is taught by…

Understanding Google Ads and Account Based Marketing We kicked things off by understanding the Google Ads metrics and that not all metrics matter. Also, understanding that advertisers need to understand that they can achieve 10x returns but might not be able to achieve low cpc because of their industry or…

Understanding FB ADs Having spent sometime on FB ads, I thought that this training might be a refresher of sorts and also provide some aha moments (kind of 60:40) however, this provided a complete aha experience (kind of 10:90). This week was filled with festivities and though I wasn’t able…

Understanding Email marketing, PR and Growth Program Management During this course I spoke to one of my friend. He was actually struggling with his email campaigns and since I was running hot from the Email Marketing course from CXL Institute I offered some free pointers. Below is our conversation, let’s…

Understanding conversion: Landing page optimization and Product Messaging Starting with the landing page analysis, it was important to touch upon some basics like: What is a landing page: A Landing page is an opening page or the first page the user sees after clicking on an ad. The role of…

Understanding Excel for marketers and Marketing Attribution After an amazing learning session on Google Analytics and Google Tag Manager, we dived into understanding excel for marketers and attribution basics. With CXL Institute I have learned so much about the topics I thought I knew, some great pro tips learnt with…

Google Analytics Intermediate and Google Tag Manager for beginners After a great start to understanding Google Analytics, we moved forward to understanding further into the world of GA and introduce Google Tag Manager taught by Mercer at CXL Institute. The quest for clean data is one that all marketers are…

Talking about the basics of Google Analytics After a rigorous Part 4, part 5starts with the much awaited topics for me — Google Analytics. Since I have worked within this domain, I was particularly excited to have refresher course in the Basics of GA. My trainer for this topic was…

Talking about A/B testing — an in-depth analysis and understanding Coming in fresh from Peep Laja’s masterclass on running growth experiments, I was really excited to hear Ton Wesseling’s insights on A/B testing. I think everyone in the world does A/B testing with everything. …