CXL Institute Growth Marketing Minidegree review Part 5

Source: GA demo account
  • Overview reports — Provides an overview of a report type.
  • Tabular reports — Heavy lifting in these type of reports. Lots of cool features to play with like secondary dimensions and filtering etc.
  • Flow reports — A visual flow that doesn’t give much customization options but provides a clear view of a funnel.
  1. Getting to know GA —Once you enter GA dashboard, you can view the Admin section . This takes us to three 3 key points — Account, property and View.
    What are these and why are they important?
    - Every account will have a property. Under properties you will have atleast one view, while you can have multiple views which is largely suggested.
    - Properties are like buckets of data and view will actually help sort through that bucket of data. There can be multiple properties and views within an account.
    - GA doesn’t have a super admin, you can add individuals and assign authorities.
    How to set it up?
    - Admin>Create Account>Account name, Account type>Website name, Category, address, reporting time zone (where the cart/servers are)>Create
    - The tracking code is generated after this and provides you with the connecting code
    - A property is created though you can create more and then can also create more views.
    - The only thing you cannot change in a property are the actual UA numbers.
Source: GA demo
  • Filters do not retro back in time and hence will show the data once they are created for the future.
  • Filters are very dangerous but very powerful. Filter is associated to a view.
  • Host name: subdomain, root domain and host domain
  • URI: everything after the domain name.
  • They way this is done is through Regex. You can read more about Regex here
  • There are many filter views that one can explore: Exclude, Include, Lowercase / Uppercase, Search & Replace and Advanced filters.
  • The referral report can help in identifying traffic sources where we can dig deep and understand more. For eg: Which questions are getting the most traffic from Quora.
  • We should add domains that need to be in the referral exclusion list. For eg — Paypal referring back to our domain after a successful transaction shouldn’t be counted as a referral traffic.
  • Traffic sources should be customized to be easily understood. This can be done with the help of UTM parameters.
  • We can further drill down if the UTM params are correct into the source for a particular medium. Like which podcast got traffic.
  • UTM is easy to create and there are 5 categories that have to be filled in to create a working UTM: Utmsource_source, utm_medium, utm_campaign, utm_term, utm_content.
  • The tagging and structure is important so that all the data is stored and showcased correctly.
  • Fractured data has to be rectified in order to showcase data in a much easier to understand story. Search and Replace filters can help here.
  • Funnel — fired when a funnel is completed by the customer,
  • Duration — fired when a particular duration on webpage is achieved.
  • Pages per session — fired when the pages per session is greater than a desired number. This goal can be set up in the Admin>Goals>New Goal>Custom>Pages per screen/session>Enter the number of pages when you want this to be triggered>Save. After this you can trust but verify the results by firing the homepage with UTM params and then completing the required page views. The recording will take sometime in GA but can be verified.
  • Event Goals: GA has to be told to store events. There is event category>Actions>Labels this is hierarchy of events in GA. For this one needs to be in Behaviour>Events and analyse top events under different categories. You can analyse multiple events with the help tag manager (to set it up). This helps to nail down everything within your product.
  • E-commerce: There are two different types of E-commerce reporting — Standard and Enhanced. The standard E-commerce reporting system is a basic system that contains product and sales tracking. This is more suitable for a simple checkout system. The enhanced E-commerce reporting system is much more in-depth and allows you to track not only the standard ones but provide multiple stage tracking within the e-commerce journey. One should implement this only when the checkout journey is multiple steps.
  • The destination contains the web page URL that marks the beginning of firing of the goal. This can be changed to equals to or regular expression too.




Startup Growth | Business Development and Sales | Creative thinker

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Startup Growth | Business Development and Sales | Creative thinker

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